[USCC] WANT TO SELL MORE COMPOST !!

[Ron Alexander]

Hello Compost World,
If you are planning on coming to the USCC Conference, please 'check out' this workshop... it can help your sales staff be more effective.  


Understanding specific technical aspects of the ‘green industry’ is essential to the successful marketing of compost. This workshop was developed to provide composters and compost marketers with a basic technical understanding of soil and plant functions, and explain how compost assists these functions - ‘WHY COMPOST IS SO GOOD FOR THE SOIL AND WHY IT HELPS PLANTS GROW’. The course also describes, products that compete with compost, as well as the pros and cons of their usage, compared to compost. Without understanding the basics of the industries in which we sell, it is impossible to be productive in the sale of compost. This course provides these basics on an easy to understand and practical level.

Course Instructor: Ron Alexander, an American horticulturist and veteran compost salesman and sales/marketing manager with over 22 years of experience in compost marketing and end use.
 
                        
Workshop Agenda
 
Soil
What is it?
Components
Formation
Specifications 
Organic matter and it’s benefits
Soil health concept
Plants
General plant growth principles
Improving plant growth with compost
Basics about major crop types and systems – understanding how and where compost fit
Related products, their function (and how they relate to compost)  
Compost 
Other products – use purpose(s), use market(s), comparison to compost (pros vs. cons) 
General compost applications


You can get additional information on the workshop at the USCC's (www.compostingcouncil.org) or at my website (www.alexassoc.net).
Thanks,
Ron




Ron Alexander
R. Alexander Associates, Inc.
1212 Eastham Drive
Apex, NC 27502
USA
919-367-8350 - office telephone
919-367-8351 - fax
919-349-0460 - mobile telephone
alexassoc at earthlink.net - e-mail address
www.alexassoc.net - website address
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